Update To Google Webmaster Tools – Download BackLinks By Date

Actually – QUITE a useful update to Google Webmaster tools went live a short moment ago



You can now DOWNLOAD your BACKLINKS BY DATE in your GWT panel – which makes identifying who’s linking to you a bit easier. It might also be useful if you are cleaning up your backlink profile, too.

It looks useful on first play about with – the latest Hobo links are below – and considering I’m not building links of any kind at the moment and havent done so for years (or even blogging much if you are paying attention) I’m apparently still picking up lots and lots of organic, sh*t links – as well as my negative seo attack links.

You can easily spot negative seo posts though, and who’s scraping and spamming Google with your url:
My last 55+ links I’ve earned have been organic spam links, apparently….. no wonder Google gives little weight to most of the links pointing at your site…



Chances are Google will pollute this long term to take the real benefit of this away as per usual – ie – by rediscovering backlinks already in your profile.

But – it is an interesting addition to Google Webmaster tools.

It would be nice to know if the page your link was on was nofollowed, or the link was nofollowed – that would make it even more useful.

But then we wouldn’t have to build our own tools, would we.

A better addition to the DISAVOW links over at Bing for the moment, at any rate.

Study: Stopping SEO Leads To 30% Drop In Top Rankings

A Cre8asite Forum thread has someone who conducted a small study where he claimed that those who stop maintaining their SEO campaigns saw a 30% drop in top rankings, while those who continue the campaign saw a 18% increase in top rankings.

The study was done with two groups of 10 clients. One group that continued to maintain their SEO and another group that stopped maintaining their SEO. So it was a really small sample and it was conducted by an SEO company - got that?

Here are the results:

SEO Rankings: June 2011-2012	Group A*	Group B**
Increase in #1 SEO rankings on Google	18%	-30%
Increase in Top 10 SEO rankings on Google	0%	-22%
Increase in Top 30 SEO rankings on Google	8.3%	-14%
Increase in Top 30 SEO rankings on Yahoo	15%	-2%
Increase in Top 30 SEO rankings on Bing	18%	5%

* Group A: Companies that continued SEO marketing on their websites after initial optimization

** Group B: Companies that discontinued SEO marketing on their websites after initial optimization

Would you agree that this is the case? You stop maintaining your SEO, you drop? What is maintaining your SEO really mean anyway?

SEO Proof Your Internal Links

There are a number of criteria by which websites are judged by search engines, One of these criteria is popularity. If search engines believe your site to be a popular and valuable source of information with regards to a particular search topic, they will feature you highly within their results list.

Take a look at the links to your homepage throughout your website. Does each of these links include the appendage index.html, such as http://domain.com/index.html ? 

If so, you are splitting your links. This is bad for Search Engine Optimisation (SEO) and that is bad for you.

When the homepage links on your website are appended with index.html it means that you’re splitting these links, and subsequent traffic from them, apart from the external links to your site. External links without the suffix index.html will go directly to your domain name, http://domain.com. Splitting your links means that you’re not doing your SEO practices any justice.

As already stated, one of the ways to earn a higher ranking within search engines is to cultivate popular links. The more popular and trusted a link, the higher it is likely to appear in relevant user searches. The problem with splitting links is that you’re dividing that popularity between two separate destinations, thus unlikely to reap the rewards that your SEO practices deserve.

Remove index.html, default.php or any other appendages from all of the links to homepage across you website, and instead link to your domain. That way all external and internal links will be alike and working toward the same endgame, which is propelling you up the search listings.