As Google Keep on Updating its Algorithm, Now Google came up with its Newly Update i.e. "Penguin Update". Now what it is? and Why Google has Launched?
Google is a king of Search Engines. So everybody wants to get the top position for his website on Google. For that they follow various techniques of SEO like White Hat and Black Hat SEO. People who use Black Hat SEO, Google Keeps his eye open for those website. As Google wanna rule over the Internet, he keeps on updating its algorithm. Penguin update is a change in Algorithm i.e. Google has updated his Algorithm so serve the best result for the user and to lesser the Spam.
If you Think you are Hit By Google's Penguin Update? Then you have to Take some Immediate Actions Such as:
Long Term Planning
Enterprise-wide guidelines and training: As an in-house SEO, you need to create company-wide SEO guidelines around best practices of SEO, specifically: on-page optimization and the right balance of keywords in ad copy (to stay away from appearing spammy). The other initiative is training employees on nuances of SEO but also create a case-study of companies that got hit by recent Google updates. Remember to wear your SEO educator hat.
Financial forecast of your drop: If you got hit by any Google updates, then you'll need to create a financial forecast of how much revenue you lost due to this update. Use that as a financial case study to alert everyone in your organization on why they should be taking every SEO guideline very seriously. One way is to take your lost traffic data, keywords that got hit, revenues lost at a keyword level, and total lost revenue based on missed conversions whether it is life-time value (LTV), cost-per-acquisition (CPA), or any financial metric you use in your organization.
Clear directions for IT/Developers: We all know this but developers need clear guidelines on what is recommended for SEO best practices. For example, do they know the difference between the SEO impact of 301s versus 302s? You may find it tough to have them listen to your suggestions, but over time build bridges by working with them.
Page level keywords: Do users want to read content when a single keyword is repeated 10 times in four lines of text? This can happen to some content writers who get carried away with the whole “SEO thing”. You need to pay close attention to content that is getting produced. One of the best practices is provide writers with the theme of the content and not provide them keywords to start with. This way their natural writing talent can flow into the theme of the content. Keywords should flow automatically since it will be topical, focused content.
Link monitoring: Keep a close eye on the inbound links you are acquiring. Many times you will naturally gain links through variety of sources. We have also seen some instances of link warfare, where an outsourced company is employed by your competitor and is building links that work against you without you knowing about it. Ensure you’re checking your inbound links and your overall link profile.
On-page SEO guidelines: This is a must-have document and should include all on-page best practices like title, meta, URL naming convention, ALT tag, H level tags, internal linking, and copywriting best practices, among others.
Work closely with your content and copy team: Again, make sure they don't go overboard. Under no circumstances should your page be stuffed with keywords. Rule of thumb: use a keyword no more than three times on a page. Ensure your content is focused and keywords will occur naturally.
Work even more closely with your agency or consultant: Ask the right type of questions. Go beyond a weekly status call where you go over SEO performance and ask for information about your link profile, site performance benchmarks, keyword mapping, and so on. Your job is to work very closely with your agency and have full knowledge and transparency of the work they are doing.
Summary:
It can be a big blow to your business if you get hit by these Google updates. But avoiding SEO shortcuts, having a plan of action, and creating a long-term plan is a solid start. Think of this as your own SEO crisis management plan.
Google is a king of Search Engines. So everybody wants to get the top position for his website on Google. For that they follow various techniques of SEO like White Hat and Black Hat SEO. People who use Black Hat SEO, Google Keeps his eye open for those website. As Google wanna rule over the Internet, he keeps on updating its algorithm. Penguin update is a change in Algorithm i.e. Google has updated his Algorithm so serve the best result for the user and to lesser the Spam.
If you Think you are Hit By Google's Penguin Update? Then you have to Take some Immediate Actions Such as:
Long Term Planning
Enterprise-wide guidelines and training: As an in-house SEO, you need to create company-wide SEO guidelines around best practices of SEO, specifically: on-page optimization and the right balance of keywords in ad copy (to stay away from appearing spammy). The other initiative is training employees on nuances of SEO but also create a case-study of companies that got hit by recent Google updates. Remember to wear your SEO educator hat.
Financial forecast of your drop: If you got hit by any Google updates, then you'll need to create a financial forecast of how much revenue you lost due to this update. Use that as a financial case study to alert everyone in your organization on why they should be taking every SEO guideline very seriously. One way is to take your lost traffic data, keywords that got hit, revenues lost at a keyword level, and total lost revenue based on missed conversions whether it is life-time value (LTV), cost-per-acquisition (CPA), or any financial metric you use in your organization.
Clear directions for IT/Developers: We all know this but developers need clear guidelines on what is recommended for SEO best practices. For example, do they know the difference between the SEO impact of 301s versus 302s? You may find it tough to have them listen to your suggestions, but over time build bridges by working with them.
Page level keywords: Do users want to read content when a single keyword is repeated 10 times in four lines of text? This can happen to some content writers who get carried away with the whole “SEO thing”. You need to pay close attention to content that is getting produced. One of the best practices is provide writers with the theme of the content and not provide them keywords to start with. This way their natural writing talent can flow into the theme of the content. Keywords should flow automatically since it will be topical, focused content.
Link monitoring: Keep a close eye on the inbound links you are acquiring. Many times you will naturally gain links through variety of sources. We have also seen some instances of link warfare, where an outsourced company is employed by your competitor and is building links that work against you without you knowing about it. Ensure you’re checking your inbound links and your overall link profile.
On-page SEO guidelines: This is a must-have document and should include all on-page best practices like title, meta, URL naming convention, ALT tag, H level tags, internal linking, and copywriting best practices, among others.
Work closely with your content and copy team: Again, make sure they don't go overboard. Under no circumstances should your page be stuffed with keywords. Rule of thumb: use a keyword no more than three times on a page. Ensure your content is focused and keywords will occur naturally.
Work even more closely with your agency or consultant: Ask the right type of questions. Go beyond a weekly status call where you go over SEO performance and ask for information about your link profile, site performance benchmarks, keyword mapping, and so on. Your job is to work very closely with your agency and have full knowledge and transparency of the work they are doing.
Summary:
It can be a big blow to your business if you get hit by these Google updates. But avoiding SEO shortcuts, having a plan of action, and creating a long-term plan is a solid start. Think of this as your own SEO crisis management plan.
