How To Increase a Traffic for An Website?

Basic Search Engine Techniques are to Increase the Traffic are:

• Using a Keyword Rich Title
• Use the Title Tag Correctly
• Focus Your Content
• Use Text Links
• Include a Resource Page of Links

Using a Keyword Rich Title:

Simply we can use our targeted keyword on the title tag. The title tag is the most important tag for the search engines as it the tag which is displayed once we put any query in the search engines and the result which displayed to us is title tag.


Use the Title Tag Correctly:

Use title tag correctly. while preparing title tag we have to concentrate on the users as well as on the search engines. we have to make a title that should be user friendly as well as SEO friendly i.e search engine friendly. The character limit for the title tag is 70 characters.


Focus Your Content:

Content is the Prime key for the search engines. Contents are the real treasure for the search engines, they always in search of fresh contents. Our prime focus should be on the content which we are using for the website. There should be a keyword rich content also we have to focus on the Keyword density. Keyword density should be more 1.7% to 3%.


Use Text Links:

Do not focus on the Designs and Graphics. The links on the website should be in Text Format. The crawler can easily crawl a Text Links on the web pages.


Include a Resource Page of Links:

If you want people to link to your site, don't hide the links resource page. Make sure your "home" page is linked directly to it.




Like us on Facebook
Email us at: pankajvmgupta@gmail.com

What is Link Exchange? Why Link Exchange is Important and Techniques for Stronger Link Exchange?

What is Link Exchange?

According to Wikipedia "A link exchange is a confederation of websites that operates similarly to a web ring" One of the earliest link exchanges was Link Exchange, a company that is now owned by Microsoft.
Link exchanges have advantages and disadvantages from the point of view of those using the World Wide Web for marketing.

Why Link Exchange is Important?

If you have an Website. Then Ranking does matter for you!
The Major Part of the Google's and Other Major Search Engine Depends Upon the Backlink. Factor Determining A Page Rank with the major search engines, is link popularity. It Shows a Number of sites that linking to a particular website address and making link exchange with related sites absolutely vital to the success of all of our websites! Link Exchange can Help to Increase An Website Traffic.

Higher Page Rank = Higher Search Engine Positioning = More Site Traffic

5 Little Known Techniques To Stronger Link Exchange

• Banner / Image Links

• Plain Text Links

• Text Links Using Anchor Text

• Adding Title Tags To Anchor Text

• Banner Or Image Link Adding Title & Alt Tag
  
  

• Banner / Image Links: 
  
  A picture is worth a thousand words, so banner or image links must be best, This is the least favorable link exchange program. Search engine spiders are unable to "see" pictures in terms of connecting the image to some type of keyword that would lead to your site. Therefore, it’s not a very valuable link, unless someone actually clicks on it.
  
  
• Plain Text Links: 
  
  Search engines are looking for keywords, requested by someone looking for information. The stronger the possibility that your website is the correct match to the request, the higher your site will appear in the search results for that keyword. Naturally, the more times your carefully chosen keywords lead to your site, the higher your web traffic will be.
  
  
• Text Links Using Anchor Text: 
  
  Anchor text is really just a fancy way of describing linked text. Search engines appear to give more weight to this style of a link. You will begin seeing your Google Page Rank increase, as you begin building strong incoming links.
  
  
• Adding Title Tags To Anchor Text: 
  
  You can strengthen the weight of the anchor text link even more, by adding a title attribute tag, also known as a screen tip. Hold your cursor over the link, in the example above, many browsers show a little screen tip box displaying your selected text.
  
  
• Banner Or Image Link Adding Title & Alt Tag: 
  
  Google Cannot Read the Images, Untill ad Unless you specify the google bot that this is a Image by giving ALT Tag. always use alt tag for Images and Title tag for Hyperlink.

Like us on Facebook
Email us at: pankajvmgupta@gmail.com

Off-Page Optimization (SEO)

Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.




I. Off-Page SEO Checklist:

• Always start with Keyword Research 
• Use Keywords in Anchor Text
• Obtain Links from high PR sites
• Inbound links or One Way Link
• Different keywords in your link-ads from the same site
• Link Building Technology (No Link Farming) 
• Use relevant keywords near your Inbound Link
• Deep Linking (from Root Folder) 
• Target a large list of keywords (5-500+)
• Link from sites with a variety of Link Ranks 
• Track all active keywords and refine strategy as required
• Discontinue campaigns if ranking does not improve
• Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)
  
  

II. Avoid common off-page SEO mistakes:

• Duplicate keywords in Links
• Site-wide Links causing Link Farming
• Using on-page SEO's to do the work of specialist off-page SEO's
• Placing random links without keywords near your link adverts
  
  

III. Do not use off-page SEO spamming tactics such as:

• Link farms (sites with 100+ outbound links per page)
• Using irrelevant keywords in your link-ads
• Garbage links
• Link churning
• Hidden Inbound links
  Like us on Facebook or Email us at: pankajvmgupta@gmail.com

SEO - On Page Optimization

On Page Optimization is a process of optimizing your website in a way that it can rank better in Search Engines and improve visitor satisfaction. One must take care about website user interface which should be always targeted for visitors not for Search Engines. Many companies manipulate On Page Optimization for SEO purpose solely but it is not ethical way to do it and can damage reputation. We approach in balancing way for On Page Optimization. We have to Optimize the website as a visitor's point of view not the Search Engines.


Following are the Methods which are Normally Used in On Page Optisation:

• Keyword Research and Analysis
• Page Specific Meta Tag Creation
• Title Tag
• Meta Tags
• Alt Tag Optimization
• Anchor Text Optimization
• Content Placement
• Keyword Density
• 301 Permanent Redirect
• Google Analytics Setup
• Verification of Website to Search Engines
• Submission of XML Sitemap
• Creation of Proper Link Structure
• Creation and Submission of ROR.xml
• Optimization of Search Engine Essential Files (robots.txt, urllist.txt, sitemap.xml)

On Page Optimization should be done before starting seo campaign. And it is good advice to update content regularly on your website and optimised your content each time you update website.


On Page Optimization process is depended upon nature and business of your website. And it should be defined on that basis only.


Feel free to consult us for your on page optimization needs. We will provide initial on page optimization consultation for free. Call us or email us at pankajvmgupta@gmail.com

Freelance SEO Expert Services Mumbai, India

My freelance SEO Services provide with main competency in Search Engine Optimization (SEO), Internet Marketing, Search Engine Marketing (SEM) of websites. I always adopt the ETHICAL SEO optimization process/white hat technique; also follow the guidelines of Google and major search engine for SEO result. Mostly like Google, Yahoo and Bing.


I Am SEO Expert here to serve you my Best Service. I build the natural quality and theme based links as one-way or reciprocals links with my manual process. I offer complete Search Engine Optimization Package:

I. On Page Optimization:

• Keywords Research & Analysis
• Competitors Analysis
• Meta tags & Title tags optimization
• Alt tags & header tags optimization
• Content optimization & tweak
• Advanced XML Sitemap creation (with XSL)
• Website Authentication in all webmaster tools including Google, Yahoo & MSN

II. Off Page Optimization:

• Theme based Link Building
• Social Bookmarkings
• Story & Article Posting
• Directory Submissions
• News letter & Press release submissions
• RSS feed submissions
• Blog creation

III. Social Media Optimization

• Profile creation in all Social Media websites including Propeller, Digg, Twitter, Mixx etc.
• Story & Articles posting and optimization in all Social Media websites.
• Creating links from Social Media Websites.
• Video Submissions & Optimization in major Video websites including Google Video, YouTube, MSN Soapbox, Yahoo Video, Metacafe etc..

IV. Online Reputation Management

• Website Reviews Submissions.
• Question & Answer postings.
• Business Blog Creation.

What is Search Engine Optimization SEO?

SEO Stands for Search Engine Optimization. A SEO is Define by Wikipedia "Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results." In Simple Term SEO is a Process of increasing the Website Visibility in the Major Search Engines like Google, Yahoo and Bing.

Lets take an Example: Suppose you are a librarian and you have to serve the world by satisfying there need and requirements of Books. Every body's need is different and it differs a person to person. If Anybody comes you and ask for the book then you must know the name of the book and the information that book has and secondly the links between each and books. The Same way the Search Engines act as a librarian to serves the world. The Search Engines like Google, Yahoo, Bing, etc.. Collect the Information by indexing each pages available on the web to serve the best result to the users. Search Engines follow some rules or methodology or algorithm to do this. "If you have a website then the ranking does matters for you!"

Search Engines follow some Algorithm like META Title Tag <title>Search Engine Optimization</title>. Meta Title Tag is almost crawl by every search engines, It helps the Search Engines to find the website is all about. By putting "Search Engine Optimization" in Title Tag, When search engines crawler or Bot comes and crawls my page then he come to know that this webpage or the website is all about Search Engine Optimization.

The Major Concept of Major Search Engines Algorithm based on Link. The More the Link a Website Contains, the more weight age the website has. with the help of quality link you can rank well in the search engines. The search Engines also takes into consideration the Domain Authority of a website. So it's an Rough Idea about the SEO.

Like us on Facebook