Off-Page Optimization (SEO)

Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.




I. Off-Page SEO Checklist:

• Always start with Keyword Research 
• Use Keywords in Anchor Text
• Obtain Links from high PR sites
• Inbound links or One Way Link
• Different keywords in your link-ads from the same site
• Link Building Technology (No Link Farming) 
• Use relevant keywords near your Inbound Link
• Deep Linking (from Root Folder) 
• Target a large list of keywords (5-500+)
• Link from sites with a variety of Link Ranks 
• Track all active keywords and refine strategy as required
• Discontinue campaigns if ranking does not improve
• Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)
  
  

II. Avoid common off-page SEO mistakes:

• Duplicate keywords in Links
• Site-wide Links causing Link Farming
• Using on-page SEO's to do the work of specialist off-page SEO's
• Placing random links without keywords near your link adverts
  
  

III. Do not use off-page SEO spamming tactics such as:

• Link farms (sites with 100+ outbound links per page)
• Using irrelevant keywords in your link-ads
• Garbage links
• Link churning
• Hidden Inbound links
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